“… Always leave them wanting more.”
Mrs.
Rosenzweig’s counsel to her oldest son’s flirtation with elementary school on-stage
performances came to mind yet again only this week.
The thought
did resonate that my Mother’s admonition might just as easily apply to the
writing of these notes. Still, the temptation to go on with recollections
precipitated by the 100th anniversary of the Los Angeles Memorial
Coliseum, remained palpable.
I could, as
many of you have by now probably guessed, go on… and on… and on.
I won’t.
Honest.
But then,
there were so many favorable reactions to my last warm island notes, especially
those that emanated from folks who were actually there… in that Coliseum
audience… all those years ago. One-time fellow classmates responded with fond
remembrances of that “opening” night’s events. Very special.
My Mother
aside, perhaps I could be forgiven one more memory.
I had
previously recalled my “opening night” as Yell King of the University of
Southern California. Let me now jump to that season’s end. My last hurrah.
It was the
eve of the SC-UCLA game… our final game of both the season and of my senior
year. I was attending a party hosted by the University President for some of
the school’s important alumni. Scott Fitz-Randolph, the student body president,
and I were the only two undergraduates invited. At the party, one of those
alumni engaged me about the “show” I put on at every game. He was
complimentary, and I was flattered to be asked how I came up with material
every week for what amounted to a three-hour show each Saturday. He wanted to
know if I worked from some sort of script.
“There is no
script,” I said. “It’s all ad-lib; it’s based on whatever is happening on the
field and in the stadium.”
He didn’t
believe me.
I told him
about my summer, how I singularly focused on being prepared for that first game
and that first game only, sharing my theory of the importance of capturing the
crowd on opening night.
"I can
do anything now," I said, "they are on my side."
Then, taking
a leaf from the Loretta Young movie, The Farmer's Daughter, I added,
"I could say 'fish for sale' and they would cheer."
He shook his
head in disbelief. We made a wager: ten dollars, a not insignificant sum in
those days, particularly to a 20-year-old kid still on a hundred dollar a month
allowance from home.
The next day
was the big game. The last of the season and against our crosstown rival, the
Bruins of UCLA. Throughout the season, my co-cheerleaders and I had always made
some kind of an entrance… enhanced by everything from a vintage convertible
touring car to a U.S. military tank. I must have wanted to prove I needed no
such leverage on this day, as I simply strolled out of the Coliseum tunnel.
No light
effects, no hidden band, no special cars, no military tanks; no show- business
pyrotechnics whatsoever. Just a leisurely walk of perhaps 200 feet to stand
before six thousand members of the rooting section of my alma mater.
I walked
that distance with my hands in my pockets. A stroll is all it was. Now I stood
before them; space, and the microphone on its stanchion, were the only things
between us. I stood there, surveying the crowd, milking the moment. Finally:
"Are
you people excited?"
My voice rebounded
over the crowd in the manner of an orator at some political convention of the
long ago.
"Yesssssssss," came the resounding response from
the rooting section. The sound washed
over me, returning nanoseconds later from across the field as an echo.
Then, as I
would throughout, and channeling Williams Jennings Bryan as best I could:
"Are
you prepared to cheer?"
"Yesssssssss."
And again, the
echo from across the field.
I paused for
only a moment… maybe two:
"Do
you recognize me as your leader?"
Once again,
the near-crazed multitude answered:
"Yesssssssss!"
I looked up
and stared at the crowd, as if to challenge their devotion, individually and as
a group. Finally, nodding, giving them the benefit of a definite “perhaps”:
"No
matter what I say, will you cheer?"
This time it
was an even louder:
"YESSSSSSSSS!"
"If," I then took a most deliberate pause
for effect, "I were to say, 'fish for sale,' would you cheer?"
"YESSSSSSSSS!!!”
It was the
loudest affirmation yet; the sound cascaded over me. I took in the fullness of
the moment, nodded, and moved even closer to the microphone:
"All
right then:
FISH FOR
SALE!"
What
happened next was total pandemonium. Over two minutes by the Coliseum clock of
horn-blowing, noise makers, confetti tossing, and cheering.
The one-time
doubting alum came down to the field, cash in hand. Now, ten dollars richer, I
watched my Trojans tie the favored Bruins.
65 years
later it is now yet another treasured memory to celebrate, along with the
realization that had I… in 1958… invested my ten-dollar winnings with Warren
Buffet’s then fledgling company, the extraordinary value of that stock today
would still not match the grand memories of my glorious times at the Los
Angeles Memorial Coliseum.
Okay, Mom.
That’s it. I promise.
Barney
Rosenzweig
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