And we are still gathering material for the Limited Edition box that will contain the original movie with Loretta Swit, the Meg Foster-as-Cagney episodes, and all 119 with Sharon and Tyne. Photos, add-on materials… some archival, some new, are being gone through and selected. I can now reveal that the British Film Institute evening which launched our 30th anniversary (taped at the BFI in London last November) will be part of the package. We have your questions and (hopefully) will get a taping done with the women to include some if not all of them. So far scheduling a taping has been difficult for reasons of personal and work conflicts. We are on the case and will soon (again, hopefully) reveal a guest host for that add-on feature. I have been doing some writing for the Limited Edition and a Hollywood publicist has been given the task of working out some appearances for the women this fall to promote the retail version of the series. (Frankly, I have predicted to all that the Limited Edition with its special autographed and numbered box will sell out through this website and direct contact with the fans so pass the word on to your friends and be conscious of watching this space for when and how to order.)
Something else I would like our US fans to do. As interested as I am personally in the Limited Edition, this is really being passed on to the fans at pretty close to cost. The only opportunity for any monetary success is if the retail version does well and the ONLY way that is going to happen is if we win some of those territorial wars for shelf space. Resistance to us is high. As important as Cagney & Lacey may be to me, and to many of you, it is vintage television to the managers of those retail outlets such as Best Buy, Wal-Mart, Target, Costco and others. Vintage TV is out of fashion so my mission is to convince the sales force working for our distributor (not always an easy thing to do with these jaded folks) that Cagney & Lacey is NOT vintage television… it is ICONIC television; that this retail package (very reasonably priced) will make great gifts, not only for Mom and Grandma, but for their customers to promote as something to donate to local Women’s shelters, the YWCA, libraries, you name it. I am not sure I can get through to them, but history has shown me I sometimes have success getting through to you. Long before I ask you to buy as many of these retail units as you can possibly use/afford/ or want, what I would like you to do is drop in at your local retail outlet sometime this summer. While you are there at Best Buy, Wal-Mart, Target, Costco or wherever you sometimes shop… ask to see the manager and tell him or her that you understand that for the first time in over 25 years of waiting there is going to be a release of the entire Cagney & Lacey series and that you hope that this favorite store of yours will be sure to carry it so that you can buy multiple copies for your holiday gift list. If enough of you do that, I can assure you we will get on shelves where we have never been before and once on those shelves, in plain sight, we will have every opportunity to succeed. Again, this is for our US and Canadian audience… those of you abroad will be able to purchase this package through the Amazon outlet in your own country. And…. I repeat… this is NOT about the Limited Edition. That does not go into retail stores. That is a first come/first serve deal for you, our most loyal fans and we are working on ways to make that work internationally as well as domestically. What I am asking for now is help with giving this retail edition a chance to succeed. If we can show there is still an audience in anything like the numbers we once had, there is no telling what could happen, from more materials out there about the original show, to remakes or other reincarnations. No harm can come from our actions and we might be able to do some real good here. Thanks, in advance, for your help.
Barney RosenzweigJune 10, 2012